She Got Tired of the Circus and Built the Darned Tent Herself

You know the feeling.

You’ve got something important to say.
A story. A message. A business that actually helps people.

But the minute someone says “You should make a video,” you forget your own name. (Even though it could literally make all the difference for your business!)

Suddenly you're sweating. Rambling. Wishing for a trap door.

I get it.
And I’m doing something about it.

Introducing: The Get On Camera (Without Dying) Challenge.
https://fb.me/e/5QEGKFrSZ
It’s a 17-day experience inside Entrepreneurs Gone Wild designed to help you stop hiding and start showing up — in your own way, at your own pace. We kick it off on Friday, August 8, 2025 at 2 pm Eastern. Each day's activity will take no more than 7 minutes. You do the activity any time you choose and report back. Too easy!

All you need to join us is a $50 donation to Scouting for the Cure. It’s a charitable org that’s dedicated to finding the cure for Hemangiosarcoma, or HSA, a cancer that cuts way too many dogs’ lives short. Do this good thing and you’ll get full access to the challenge, a little accountability, and a whole lot of cheerleading from a community that gets it.

And speaking of showing up…

This week’s feature is Sarah Guilliot, the founder of Pretty Pretty Funnels and a brilliant reminder that how you sell matters just as much as what you sell.

She’s not just designing beautiful systems.
She’s helping soul-led women build ethical funnels that feel like them... and still convert.

Read her story below, then come join us in the challenge.

Because your message deserves to be heard.
Even if your voice shakes.

Sarah didn’t set out to start a revolution. She just wanted to do her work without wanting to hurl her laptop through a window.

At first, she thought the problem was her. Maybe she wasn’t “thinking big enough.” Maybe she just needed to “show up more.”

So she did. In all the ways the internet told her to.

Courses.
Coaching.
Challenges.
Templates with pastel gradients and "boss babe" fonts.
Funnels designed to create FOMO and fake scarcity.

She followed the rules. Checked the boxes. Even nailed the aesthetic.

But something was off.

It wasn’t the quality of her work. That was never the problem. Sarah had years of experience in big tech and media. She knew how to design brands that turned heads. She knew how to build seamless systems that didn’t break under pressure. And she knew how to turn a half-formed idea into a profitable offer.

The problem was everything around her work. The noise. The nonsense. The layers of pretend.

So she did something most people won’t.

She stopped playing the game.

And decided to build a whole new arena.

From Designer to Funnel Feminist

Sarah wasn’t interested in launching louder. She was interested in launching better.

That meant ditching the manipulation tactics and going back to the real question: How do we create a business that feels good and still makes money?

Enter: Pretty Pretty Funnels.

Yes, it’s a cheeky name. But don’t let the glitter fool you.

This is deep work. Rooted in strategy, consent, and personal power.

Sarah helps women translate their values into visuals. Their voice into assets. Their big, bold vision into a system that supports it without squeezing it into someone else’s box.

She works with business owners who are smart, skilled, and soul-led. The ones who are sick of selling like someone they’d never actually hang out with.

They’ve done the bro launch formula. They’ve run the “close cart now!!” emails. They’ve mimicked the “six-figure script” …and felt gross the whole time.

What they want now? A funnel that reflects who they really are.

That’s what Sarah builds.

You Can Look Good and Still Burn Out

Here’s the tricky part.

A lot of women Sarah works with already look successful.

They’ve got the branded photos, the fancy freebie, and the 37-link Linktree. They’ve got the podcast. The planner. The perfectly curated IG grid.

But behind the scenes?

They’re exhausted.

Working more than they expected. Earning less than they hoped. And constantly wondering if their problem is just that they’re “not being visible enough.”

Sarah helps them get honest.

What’s working.
What’s performative.
What’s actually profitable.

And she builds a system around the truth.

Not the persona.
Not the pressure.
Just the real stuff that moves the needle without making them miserable.

Strategy, but Make It Feel Like You

There’s no one-size-fits-all here. No magic bullet. No weird scripts where you pretend to be a character named “Samantha, your high-vibe coach bestie.”

Instead, Sarah takes her clients through a process that helps them uncover what already works and then builds a simple, elegant sales ecosystem around it.

No hacks. No hurry. No hollow advice.

Just real strategy, thoughtful design, and systems that support your energy.

The best part?
It converts.

But even better?

It doesn’t cost your integrity.

If You’ve Been Whispering Into the Void…

Sarah gets it.

You’re talented. You’re thoughtful. You’ve got a real offer that helps real people.

But your funnel feels like it was built by someone who doesn’t know you — and doesn't care to.

That ends here.

Sarah doesn’t just design pretty things.
She designs systems that work.

Because here’s the thing: the way you sell is the experience.

If your funnel feels off, your audience feels it too.

That’s why Sarah builds experiences that feel human. Like an actual conversation. Like an invitation instead of an ambush.

You don't need more tactics.

You need a strategy that actually feels like you.

That’s what Sarah does best.

Want more Sarah in your business?

Head over to http://sarahdesign.com/ and let her help you build a sales system that finally fits.