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The Wall Street Banker Who Chose Trees
Rand Selig
There is a special kind of magic that happens when you watch a piece of land begin to wake up. I have been trying to capture it with words for months, maybe longer, but words have their limits. So I finally did the next best thing. I made you a virtual tour.
If you have ever wondered what Wild Woods Retreat feels like in real life. If you have wanted to see the creek that winds through the center of the property or the dome rising from the ridge or the quiet pockets of forest that somehow steady your breathing the moment you step in. This little tour is for you.
You can watch it here: (2 minutes, 56 seconds)
https://youtu.be/GE6q3-b6BJE
It is simple and imperfect and exactly right. You may notice the light hitting the cedar branches. Or the scale of the trees. Or the way the land seems to exhale as you move through it. The video is only a few minutes long but it carries the truth I keep trying to say. Nature resets you fast. It always has. It always will.
And that brings me to this week’s feature. A man who understands this more than most.
Rand Selig spent years in high stakes finance before realizing the real capital was something he could not find indoors. He built an extraordinary career, yes. But more importantly, he built a life that worked. A life grounded in purpose, integrity, and the kind of spacious thinking that only happens when you slow down long enough to hear your own wisdom.
His story is a reminder that thriving is not an accident. It is a choice.
Let’s dive into Rand’s world.
The Banker Who Chose Trees Over Wall Street: The Remarkable Evolution of Rand Selig
Four decades ago, a young banker stepped out of the steel-and-glass canyons of Wall Street, squinted into the sun, and wondered why the entire world seemed content to sprint toward a finish line nobody could see. He had a Stanford MBA, a sharp mind, and every reason to cash in on the culture of “more.” More deals. More hours. More urgency. More stress. More proving. More everything.
But Rand Selig looked around at the chaos, noticed he wasn’t built in the image of the hustle gods, and decided to bet on something radical. Choice. Agency. Presence. An actual life.
Even better, he decided to build a career on it.
Today, Rand sits in his light-soaked Mill Valley “treehouse office,” surrounded by windows and wilderness, guiding people of every age toward something the business world likes to talk about but rarely lives. Thriving. Real thriving. The kind that doesn’t require you to sacrifice your nervous system to the altar of performative productivity.
And yes, he still runs an investment banking firm. On his terms. It’s one of the most respected sustainable investment banking companies in the Bay Area. Which only proves the point. Nature wins. Presence wins. Thriving wins.
Keep reading. You’ll see.

The Banker Who Walked Out Of The Cave
Rand’s early years in finance read like the prequel to a burnout memoir. Big firms. Bigger expectations. The whole gladiator-arena thing.
Here’s the twist. He wasn’t wired for the ego-driven, chase-the-deal energy. He was wired for service. For integrity. For actually helping people build meaningful companies instead of becoming casualties of the corporate churn.
Within a decade, he realized he could either stay inside the machine or build something saner. He chose sanity.
He started Selig Capital Group and did what most people in finance would never dare. He turned down clients. Protected his well-being. Created boundaries. Chose purpose. And refused to torch his life just because the industry said “this is how it’s done.”
Clients loved him for it. They still do.

The Four Decisions That Changed Everything
When Rand talks about the biggest decisions of his life, he doesn’t start with money. He starts with meaning.
He considers these his Mount Rushmore:
Marrying his wife, Carol.
Moving to Mill Valley and putting roots where he actually wanted to live.
Starting his own firm so he could work in alignment instead of exhaustion.
Writing his book, Thriving, the culmination of decades of insight, service, and intention.
Each decision is a masterclass in something entrepreneurs forget constantly. You get to choose. You’re allowed to build a life you actually like. You’re allowed to put the ladder on the right wall before climbing it.
Stephen Covey would be proud.

A Book Built From A Four-Foot Stack Of Truth
Rand didn’t decide to write Thriving because he needed another credential. He wrote it because he couldn’t not write it anymore.
For years he collected articles, quotes, research, life experiences, and handwritten notes on everything from purpose to leadership to spiritual humility. Eventually the stack of paper in the corner of his office got so large it practically held up the wall.
He chunked it into chapters. He shaped it into a guide. He asked people he trusted to review it.
They all said the same thing. “This is bigger than you think. Get it out into the world.”
So he did.
The book teaches people how to create healthier, happier, more prosperous lives by focusing on the internal and external choices that truly matter. Legacy. Purpose. Excellence. Relationships. Humility. Awe. Time. Self-care. Integration instead of balance. Wisdom instead of frenzy.
The book is not a pep talk. It is a compass.
And judging by the fact that he spoke on over 60 podcasts last year alone, the world is paying attention.

The Legacy He’s Living Now
Rand believes legacy isn’t something you leave behind. It’s something you live on purpose.
Here’s his own definition, written the same way he lives: clean, intentional, and fully aligned.
Excellence. Not perfection. Excellence. The kind that shows up in how you serve, how you build relationships, and how you lead your life.
Purpose. Waking up with a reason that matters. Not the to-do list. The why behind it.
Encouragement. Being the person who makes other humans feel seen, uplifted, and valued. Even strangers. Especially strangers.
Love. As a verb. As kindness. As presence. As how you treat people, animals, and the planet itself.
He doesn’t just write about these things. He practices them. Daily. With his 99-year-old mother. With the entrepreneurs he coaches. With the investment banking clients he selects with surgical precision. With the students he speaks to. With the audiences he inspires. With the world he walks through slowly enough to notice the miracle of a single leaf.

The Radical Power Of Slowing Down
Rand loves nature for one specific reason. When you step outside, time stops trying to outrun you. The nervous system recalibrates. The mind gets quiet. Ideas rise. Gratitude appears. Awe shows up like a loyal friend.
His advice is simple.
Go outside. Look up. Listen. Let the world help you breathe again.
This is not softness. This is strategy.
It is how he stayed sane through four decades of high-stakes leadership. It is how he stayed married for 44 years. It is how he guided companies without losing himself. It is how he continues to thrive long after most people in his industry burn out or walk away.
The man is an anomaly. A refreshing one.
Connect With Rand and Start Thriving
If you want a blueprint for building a life that actually works, start with the guy who traded Wall Street for wisdom and came out happier, healthier, and more successful because of it.
Explore his work, his book, and his world here: https://randselig.com
You’ll love this conversation with Rand.
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