This is what real marketing looks like

Something really beautiful happened on Thursday.

Four small business owners showed up live to share what they’ve created and why.

Not in a pitch. Not in a polished webinar. Just real, heart-centered stories told in real time.

They were the first to say yes to the idea behind the Product Discovery Club… the idea that people don’t fall in love with products. They fall in love with people.

Each founder brought their own voice. Their own journey. Their own quiet brilliance.

And if you missed it live, you can still catch the replay:

Here’s who you’ll meet.

Kristy Houck, founder of Tukaho

Kristy’s freeze-dried pet treats are clean, simple, and obsessively loved by dogs and cats. But what really matters is why she made them.

After losing her beloved family dog, Kristy went all-in on pet nutrition. She wanted to give pets something better. Something you could feel good about giving, every single time.

Tukaho treats are made with just two ingredients. No fillers. No garbage. Just what your pets actually need.

Explore her products: https://tukaho.com

Janna Skroch, creator of Shugeeze

Janna was sick of her sugar cravings running the show. She tried everything… and finally landed on something that worked.

Shugeeze is a small spray that temporarily dulls your taste for sweets. One spray, and that chocolate bar suddenly tastes like cardboard.

But Shugeeze isn’t about punishment. It’s about empowerment. Janna created it to give people an actual tool in the moment where cravings usually win.

Learn more: https://shugeeze.com

Alexandra Stacey, founder of Duck Soup Designs

Alexandra makes printable greeting cards that hit you in the heart. Sometimes gently, sometimes like a much-needed freight train.

Her cards are bold, honest, cheeky, sweet. The kind you actually want to give. The kind people actually keep.

She started creating cards during a difficult personal season, and what came out was raw, real, and so relatable.

Her new Inspire Line includes kid-friendly designs that encourage real connection, with space for coloring and space to share a message that matters.

Browse the collection: https://ducksoupdesigns.etsy.com

Alpesh Patel, founder of Theravio

Alpesh is a physical therapist who had a patient with chronic hand pain. Her adult child kept asking for a way to help her between sessions.

There wasn’t a good solution. So Alpesh created one.

Theravio is a hand pain relief kit for home use. It combines physical therapy principles and practical tools that improve mobility, ease tension, and support recovery.

It’s simple. Smart. And designed by someone who actually understands pain, from the inside out.

See his solution: https://theravio.com

If you’ve ever wanted to hear the heart behind a brand, or be part of helping someone’s work get seen… this is your chance.

Watch the replay:

And if you’re thinking, “I’d love to be featured in something like this,” I’d love to hear from you.

I’m building the waitlist for the next Product Discovery Club event now. Whether you have a physical product, a digital product, a book, or a business that needs real connection to grow, I want to create space for it.

This is for founders who want more than visibility. It’s for those of you who want to be known for what you actually care about.

Just reply to this email and let me know you’re interested.

We’re just getting started.

Sue

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